The Danger of Breaking Promises To Your Clients

It's hard to stay motivated when you don't keep your promises. People need to be able to trust you if they're going to do business with you. 

So I learned the hard way how it's very important to be reliable and always follow through on what you say. Even if it's hard or the "circumstances" changed.

Especially in business, keeping your word is critical because it builds trust between you and your clients, coaches, partners, vendors, and associates. 

They'll know that they can count on you to deliver on your promises, which helps them feel confident in working with you.

A clear indicator is your ability to retain clients. If they don't stay, and keep working with you then that's a signal that perhaps you're not keeping your word as much as you should be.

This is why people feel skeptical because they did business with folks who overpromised and underdelivered. Here are 3 keys to keep your promises and win people's trust: 

 1) When you make a promise, mean it – Don't just say things to make people happy or to get what you want in the moment. Be sincere and honest about what you're saying and only make promises you can realistically keep.

 2) Keep your word no matter what – Even when it's tough or circumstances have changed, find a way to make good on what you said you would do. This isn't always easy but it will pay off in the longterm as people learn that they can always count on you.

 3) Deliver more than expected – Whenever possible, go above and beyond what you said you would do. Not only will this please the person who was counting on you but it will also build a reputation for excellence that others will notice and respect. 

Always remember the power of keeping your word. People need to be able to trust you if they're going to do business with you, so make sure that whatever promises you make, big or small, personal or professional, do everything in your power to follow through. 

Not only will this help build relationships of trust but it will also improve your credibility and reputation over time!

Terrell Jones | Business Development

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